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(like interest-based ads), we may share your data with our marketing and advertising . Does this man not realize what a slippery slope it is to submit to bathing mandates? From a Frito-Lay commercial starring. . Theres always that. But this is the Super Bowlyou go big or you go home. What really makes the ad work is how much Cyrus commits to her role and the song, shamelessly belting out T-Mobile talking points (faster speeds nationwide!) as if this were one of her actual love songs. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. If the ads intention is to normalize electric vehicles, which still have relatively low adoption rates, the pup accomplishes that nicely, but the ad also raises two questions: One, could the robot dogs running out of battery power at the worst possible time stoke buyers apprehension that the EV6 could do the same? And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. The pint-sized players seem just as shocked, but quickly recover to play some footballin the process thoroughly trashing the house. This is one weird-ass fever dream of a commercial. Watch the Doritos and Cheetos ad from Super Bowl LVI. Evil, emphasis on the EV. Real-life pals Paul Rudd and Seth Rogen have terrific chemistry in this faux-nostalgic Lays commercial that shows them reminiscing about good times over a bag of chips just before Rogen gets married. In this delightful romp, a trio of JonesesTommy Lee Jones, Leslie Jones and Rashida Jonestry to keep up with one another in a raucous race brought to us by Toyotas Tundra. Despite those considerable hurdles, Cue and its agency managed to pull off a commercial that informs and gently entertains by normalizing a newfangled device that reminds us of a pandemic wed rather forget. est. Evil (Mike Myers), the supervillain from the Austin Powers movie franchise, announces that hes taken over the carmaker as he addresses his entourage from the executive floor of GMs famous Detroit headquarters. So we were excited for this commercial, until we realized we were blinded by nostalgia. What does this moment for hip-hop mean to you? Its mildly amusing and highly predictable, which is a feat considering that it treats the warehouse store as a modern-day Studio 54. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. More from Ad Age: See the NFT cameo in Bud Light Nexts Super Bowl ad, Even more from Ad Age: Prank Bud Light Next website gets taken down. What could possibly go wrong? Yeah, 2022 LeBron says. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. More from Ad Age: Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, (or 1 star, depending on whom you ask) But despite all the antics, its not that interestingits just a montage of reckless behavior (which is probably not the best message for a gambling app). The narrative comes hilariously full circle with the revelation that Rogen is getting married to the zombie ghost lady and Rudd is officiating. Live and Upcoming Full Event Replays . More from Ad Age: Watch DraftKings daring Super Bowl commercial. Until now we hadnt even thought about car charging devices being dangerous. Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. Rather than smoking a stogie, shes eating a lollipop. What Meta and the makers of this ad are forgetting about is all the workers who lost their jobs at Questys, the customers who loved going there for a literal night out, and, most of all, the sheer joy of IRL socializingwhich the normal human beings among us (unlike the Mark Zuckerbergs of the world) actually value more than ever, having endured way too much physical isolation during various pandemic lockdowns. Plenty of brands threw their high-priced hats into the ring. Youre gonna start a bidding war! Yes, this is not only a case of Rocket Mortgage/Rocket Homes imitating a Barbie commercial, but art imitating life. We just hope its not too late, baby, for you to draw young investors away from millennial-friendly services like WeBull, Stash and Robinhood. More from Ad Age: The social media power of Super Bowl commercial celebrities. Seth Rogen and Paul Rudd star in the chip company's commercial. The good news is that with all the money Coinbase saved on commercial production costs and server redundancy, theyll hopefully have enough money to pony up all the digital loot. - 1 day 2 hours ago. IE 11 is not supported. A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. Chelsea Ritschel. What we forgotas, seemingly, did E-Tradewas that the market has changed radically since the infant savant made his Big Game ad debut in 2008. Were not sure what Skechers was smoking when it came up with this ad. And thats a big gamble given that the Super Bowl reaches 90 million souls, the broadest possible swath of TV-viewing humanity. Sloths. Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. From an Uber Eats ad starring Gwyneth. The best Super Bowl 2022 commercials: The ads that scored a touchdown. The series is expected to premiere on Sept. 2. On the bright side, unlike a lot of people in her life (including her clearly miserable son), you can get away from her after just 30 seconds. Frito-Lays message is clear: These snacks are flamin. Next, we cut to a business owner assessing her inventory of candles. Real-Time Video Ad Creative Assessment While snacking on a bag of Flamin' Hot Cool Ranch Doritos, Megan Thee Stallion approaches her trailer on set for Frito-Lay's Super Bowl LVI commercial and is surprised to find herself locked out. Finally! But it works, thanks to this commercials superbly comedic interplay between power couple Scarlett Johansson and Colin Jost. (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) In a teaser, the sloth is in the trailer of rapper Megan Thee Stallion, who herself is enjoying the newest chip flavor. !, he says with such delight that its hard not to share his joy. For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . Instead, 2022 LeBron tells 2003 Lebron that if he wants to make history, you gotta call your own shotswhich, sure, yeah, thats perfectly good advice, but any thoughts about, say, cryptocurrency?!? 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Watch the Doritos and Cheetos ad from Super Bowl LVI. Super Bowl 2022: The most notable commercials Some highlights include an "Austin Powers" reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple. Thats what this is really about: a tech billionaire (Marc Benioff, Salesforces co-founder/co-CEO) chastising other tech billionaires (Mark Meta Zuckerberg and space cowboys Jeff Bezos and Elon Musk) for not being, well, grounded enougha message ever-so-humbly delivered with a little help from Matthew McConaughey and $6.5 million or so of Big Game airtime. This had to have been a bummer of a brief: Create a spot for an at-home COVID testing device to run alongside Super Bowl ads exploding with escapist humor. Super Bowl 2022 may still be weeks away, but that hasn't stopped brands from making the most of their marketing budgets with ads to be played during the big game's uber . For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr. Evil For GM Mike Meyers,. But wait, hold the CupFone: This year, WeatherTech is departing from its flag-waving factories and earnest workers and getting a bit fancy. In a year of record ad spot prices, the roster of celebrities is unmatched. Soon, her seashells started selling and so on and so forth. Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads - YouTube Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads. J.R.R. (So, yeah, its a TV commercial about word-of-mouth marketing, basically.) Look, anything featuring Larry David is bound to be special. The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. And while there is indeed no voice over (nor hyphens, nor copy editors, apparently), there is an electronic-music soundtrack with a rapidly escalating, get-the-party-started beat thats straight out of the aural playbook of superstar DJs. Filmed in the same black-and-white style, the spot celebrates the lazy as renegades, outliers and pioneers who work smarter not harder, while we watch a woman tenderize meat with a massage gun, a man blowtorch his driveway rather than shovel, a guy walk a leashed dog on a treadmill, and a woman break off an icicle for her drink rather than get up to fetch some cubes. Inexplicably, former Jets quarterback Joe Namath gets not one but two cameos, leaving us pondering how a 78-year-old retired athlete who does direct-response spots for Medicare personifies risk (maybe its the nail-biting choice of Part A or Part B?). But Gillette, this is the Super Bowl. After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. This, apparently, is a cult compound for fans of Irish Spring deodorant soap, who subject their visitor to a forced cleansing ritual while chanting Cast thy smell away! Freshly bathed, our protagonist suddenly breaks out in dance, joining the others around the base of a giant, monolithic bottle of Irish Spring body washa clear sign that hes a weak-willed sheep and has unthinkingly surrendered his freedom just to fit in. More from Ad Age: Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad. The best and worst Super Bowl 2022 commercials Pringles, Lay's, BMW, Planet Fitness, Hellmann's, Kia and Uber Eats were among the brands that shined during this year's Big Game By Judann. The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books. Er, actually, it was the Celebrity Bowl! Super Bowl 2022 has come to an end after a face-off between the Los Angeles Rams and the Cincinnati Bengals, during which brands made the most of their impressive marketing budgets during the. More from Ad Age: Morgan Freeman stars in Turkish Airlines Super Bowl spot. Like us on Facebook to see similar stories Please give an overall site rating . Our narrator-turned-philosopher Ewan McGregor (who is known for, among other things, travel experience programs such as The Long Way Around) reminds us of whats really important in life as he strides by live commercial sets producing spots that look suspiciously like those for Budweiser (a horse and a dog in a stable), Bud Light (dueling knights reminiscent of the brands Dilly Dilly brigade) and a crew of floating astronauts (which could be from any one of a host of Super Bowl spots, none of which we can remember nowand thats the point).